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Secret Number One: See the Future
If you decide that selling FSBO is for you, make sure you
plan to stick with it for at least three months. It is easy to get
discouraged or frustrated in the first few weeks and the temptation
to quit will rear its ugly head. Take a deep breath and remind
yourself that Rome wasn't built in a day. Marketing and sales is
time consuming and takes work; be patient and your investment will
pay off. Secret Number
Two: Know Your Local Area Research and become familiar with your
local market conditions. Having an understanding of what is hot and
what is not will help you make important decisions that affect the
sale of your home. Read the local real estate columns, visit local
and national real estate web sites and review commentaries from
experts in the industry, ask friends and colleagues to tell you
about personal experiences and look carefully at other properties in
your own neighborhood.
Tip!
Many homeowners however try the FSBO route to sell their home with
no success. Eventually these owners turn to their local real
estate agent to sell their property.
Secret Number Three: Appearances
Matter Clean up the yard, clean the carpets and update the
fixtures. Make sure the house looks its very best and highlight the
areas of the home that make the strongest impression. In today's
real estate market, homeowners who place a high value on neatness
and cleanliness are generally rewarded with a quicker sell and a
higher price. The time and money you spend will save you both in the
long run.
Secret Number Four: Know the Law
Although homeowners can complete almost every aspect of a real
estate sale alone, it is always safer to hire a real estate attorney
to review the legality of your property transaction. In many states,
by law, a real estate attorney is required. Every home sale is
different and unique. Your sale may call for the skills of a
professional and when it comes to your finances "better safe than
sorry" is a good rule to follow
Secret Number Five: Creative
Marketing Most FSBO home sellers use traditional
marketing items such as yard signs and web listings, but adding some
spice to your marketing plan always works. Creativity in this area
always benefits a seller. The faster you can reach your perfect
buyer the faster you can complete a successful real estate sale.
Imagine all the possible ways you are going to find them. Consider
posting an ad in the local paper or hang flyers in public places.
Network with neighbors and friends and ask them to send emails and
mention your property to their friends and associates. Word of mouth
can often pay off more quickly than you expect.
Tip!
The desire to 'save' the commission on a property is the reason
most people decide not to work with a real estate agent.
Prospective buyers who look for properties that are 'For Sale By
Owner' (FSBOs) are also wanting to avoid the commission--and to
get a less-than-market-value deal.
FSBO opportunities can give
you more freedom and make you more profitable if you aren't afraid
to do the work. For entrepreneurs who long to learn, execute and
succeed individually the first complete real estate sale is a
thrill. The confidence you build will lead to future accomplishments
and the knowledge you acquire can be carried with you. For more
information about FSBO and property listings in the Atlanta
metropolitan area please visit my web site at LivingMetroAtlanta.com.
Jared Erni is the proud owner of
http://www.LivingMetroAtlanta.com and an accomplished Business
Management student at the University of Phoenix. His fresh,
high-energy vision and passion for real estate makes Erni a natural
leader in the FSBO industry. His ideas and suggestions will benefit
both buyers and sellers alike in the Atlanta metropolitan FSBO
market. |
